PIK NIK
Pik Nik is a food truck based out of Austin, Texas. They serve their customers tasty picnic foods like sandwiches and potato salad, but also provide a wholesome picnicking experience. However, customers don’t just get food and a fun experience, they give food to their community. Pik Nik donates 50% of their profits to local food kitchens. So while its customers enjoy a tasty meal, they are also providing someone else with one.
Marketing Research
To start the branding process, I needed to get some answers. What is their industry, what services or products do they provide, who is their projected target audience, where is their primary location, and what is their unique selling point? I need this in order to get an idea of their identity and how I could effectively communicate their brand to their target audience.
Building Brand Identity
Once I was confident in the answers to the questions above, I began to develop a visual identity for the brand. This mainly entailed developing a logo. One major issue did arise while developing the logo, a name change. The initial name for the company was going to be “Alms Basket,” but was changed to “Pik Nik,” during the sketching stage. This is also the state where I developed the company’s phrase, “get food, give food.”
Developing Brand Style
After creating the logo, I needed to develop the essential visual elements for the brand such as the colors, fonts, shapes/icons, and patterns.
Creating Collateral
Now it's time for the fun stuff! I created a lot of physical and digital collateral for this brand which included business cards, a food truck wrap, food packaging, menus, clothing, a website, social media posts, picnic table designs, cornhole boards, and a mural.
Food packaging
Corn hole sets placed near food truck, so customers can play while they wait
Instructional A-frame sign placed near corn hole boards
A-frame menu placed near food truck
Sandwich order form
Sandwich order form
QR Code that takes customer to online menu
Fun mural placed near Pik Nik’s stationary location
Website home page
Menu
Sides menu
Side listing
Side options
Build your sandwich
Build your sandwich
Build your sandwich
Build your sandwich
Build your sandwich
Build your sandwich
Sandwich review
Order review
Order review
Checkout
Order receipt