KIT MAGAZINE: JULY + AUGUST
A Kit for Everything!
Kit magazine is a lifestyle magazine that writes about topics pertaining to fashion, home, recipes, family, health, aging, and traveling. Their target audience are married home-owning women in their 40’s, and they focus on people, businesses, and events within the Indianapolis metro area.
MY ROLEs IN THE MAGAZINE
I assisted with a lot of different creative and promotional content for the July + August issue which included…
WritinG.
I wrote an article in the magazine
Making.
I made multiple illustrations for the magazine
Taking.
I took photos and videos used in multiple areas
Top Pops Article
I wrote an article for the magazine called Top Pops that focused around cocktail and mocktail popsicles. I worked closely with the Owner of Kit Magazine, Kelly McVey, and the main Content Editor for the magazine, Alyssa Chase, throughout the writing process. Before writing the article, I had to experiment with some popsicle recipes. I mainly focus on the non-alcoholic popsicles (mocktails) while Kelly focuses on the alcoholic ones (poptails). I actually made the popsicles you see on the front cover of the magazine and assisted in styling their layout at the photoshoot with Product Photographer, Christopher Whonsetler.
Smith Jewelers Advertisement Illustrations
These were very quick illustrations I produced for the magazine within 24 hours. To develop the style of the illustrations, I worked with the graphic designer, Julie Reed, who created the layout for the advertisement.
I created the illustrations using graphite and ink. Then, I scanned the illustrations in and removed the white background, so they could be used anywhere in the layout.
7 Ways to Summer Article Illustrations
For these illustrations, I worked with another Illustrator, Wil Forester, and Kit’s Creative Director, Ashlie Hartgraves. I was responsible for the opener, girls night out, and creek stomping illustrations.
The opener illustration went through a few variations before the final was approved.
Sketching opener illustration
Local Love Photos
These photos were for an article in the Magazine called Shop with Love and used for a short social media campaign on Kit’s Instagram account called Local Love. The goal of the sort social media campaign was to showcase small local businesses and show off their stores. I worked with Kelly to schedule quick photoshoots with business owners from all around northern Indiana.
At these shoots, I took photos of each store front (for the article) and shots inside each store (for the social media campaign).
Jill Duzan Photoshoot Video
I attended the fashion shoot to capture footage for social media and edit into an instagram story. My goal was to generate excitement for the upcoming issue by revealing some behind the scenes footage.